TargetVideo acquires technology platform Brid.TV
BitFlow GmbH has contributed to the successful acquisition of the video technology firm Brid.TV. TargetVideo has become one of the leaders in video publishing and advertising and has now gained access to the international market.
Buy-side
M&A
Buy-side
M&A
Summary
The Tech Due Diligence conducted by BitFlow GmbH was a comprehensive evaluation that encompassed various critical aspects. This thorough assessment covered Team & Skills, Technology & Tools, and Architecture & Code. Each of these domains was scrutinized to ensure that the acquisition would bring maximum value to TargetVideo.
By merging with Brid.TV, the Munich-based digital media company TargetVideo now enables its partners to benefit from further growth in the video advertising industry.
About TargetVideo
TargetVideo stands as a leading force in video publishing and marketing within Germany. Since 2014, their 25-man team has been dedicated to crafting content tailored for mobile devices, the web, and social media platforms. Leveraging their premium partner network and proprietary media brands, TargetVideo consistently engages with over 33 million users each month, spanning diverse demographic groups.
TargetVideo is distinguished by its adeptness in devising personalized marketing strategies, inventive content marketing approaches, and the execution of impactful video campaigns for prominent advertisers and agencies. Specializing in the German market, TargetVideo adeptly unites all three fundamental competencies essential for thriving in the realm of video advertising: the creation of high-caliber video content, effective marketing, and cutting-edge technology solutions.
The roster of TargetVideo's clients boasts names such as Procter & Gamble, Otto, Bayer, Ravensburger, and VW, among others.
About Brid.TV
Brid.TV is an up-and-coming video technology firm with a presence in both Los Angeles (USA) and Belgrade (SRB). Their primary mission is to offer digital businesses a robust video monetization solution that empowers publishers to efficiently oversee their content while boosting revenue generation.
The backbone of Brid.TV's offering includes a robust HTML5 player, a highly specialized video platform, an intuitive content management system, and a suite of professional-grade AdTech features. These elements collectively enable publishers to expand their audience, enhance engagement, and achieve financial success.
Brid.TV is a company firmly committed to innovation, constantly harnessing cutting-edge technologies to deliver the most effective video monetization solution to their customers.
About BitFlow GmbH
We are a team of passionate tech specialists and business experts. Our customers value our work for being thorough, precise, and because we offer a deep-dive analysis of a company’s digital assets.
With our modular Tech Due Diligence report, we offer private equity and venture capital investors a flexible way to truly understand their target and pinpoint potential risks and opportunities for improvement and scalability, even before the investment is complete.Wir sind Vorreiter im Bereich der digitalen
We are at the forefront of the digital investment sphere and create a bridge between business, technology and our investors. De-risk your tech-investment with BitFlow.
